Join Us at IRCE 2010: It`s Time to Reboot
The Great Recession of 2008-09 exposed the underlying shift in retailing from offline to online.
Newsline
The web took a larger share of retail sales as e-commerce picked up in the 4th quarter
Representing a shift to online from offline buying, online retailers took market share from offline retailers in the fourth quarter of last year, as online retail sales grew 14.4% on an adjusted basis over Q4 of 2008, the U.S. Department of Commerce reports.
Wal-Mart creates an international e-commerce division
With Global.com, its new international e-commerce division, Wal-Mart says it will develop a single global e-commerce platform designed to support web sites in multiple foreign markets.
Newegg hatches an app and ShopNBC debuts a site, expanding their mobile channels
The new mobile from consumer electronics retailer Newegg gives shoppers the complete Newegg.com shopping experience, the retailer says, while ShopNBC says its new m-commerce site lets shoppers shop like they’re on the regular ShopNBC.com.
U.S. m-commerce sales to hit $2.4 billion this year, ABI Research predicts
Consumers will spend twice as much as last year in orders placed through their mobile phones, as retailers compete for the growing number of consumers shopping on smartphones, ABI says.
More digital and less conventional marketing is in the offing for 2010
Marketing dollars are moving toward social media, mobile, search and e-mail marketing and away from TV, print and radio advertising, says a new report from e-mail services provider ExactTarget and e-commerce consulting firm Econsultancy.
1-800-Flowers.com literally repositions itself on Facebook, moving buying right up front
Seven months after it launched an e-commerce presence on Facebook, the floral and gifts retailer upgraded its online store on the social networking site with a new shopping experience in time for Valentine’s Day.
WebSellingSegments
Apps versus sites
Mobile apps are the fast and flashy choice, but mobile sites have virtues of their own.
Ops&Tech
Helping hands
Online retailers don’t have to reinvent the reel to build successful online video programs.
Growth curve
Retailers use chat more, and more effectively, as they grow conversant with its potential.
Marketing&Advertising
Latest and Greatest
New tricks, such as video and social sharing, are adding pizzazz to retailers’ e-mail campaigns.
Corporate Strategies
Google: The Retailer
The search behemoth sells phones on its own retail site, signaling a deeper commitment to e-commerce.
WebSellingViews
The Invisible Retailer
Not showing up in natural search? SEO experts offer tips on setting goals—and getting bigger budgets.
WebSellingStats
E-retailers boost their technology budgets
Most retailers will spend more on e-commerce technology in 2010. A Forrester survey reveals their top priorities.
Sponsored Supplement: Expanding the reach of personalization
Many retailers have mastered the art of personalizing their own web sites to create a one-on-one shopping experience. The next step is to take personalization to social media, mobile commerce and all forms of online marketing.
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