Search Engine Marketing: Advanced Strategies for a Competitive Market
Search marketing is one of the most widely used marketing techniques by online retailers. Yet search marketing is complex and requires extensive and specialized knowledge for a program to be successful. This day-long workshop is designed to provide in-depth strategies, tactics and techniques that retailers can apply immediately to improve their search engine marketing programs.

Web Site Design, Navigation & Usability: A Small Retailers' Survival Guide
As retailing remains in a challenging economic environment, the competition for online customers will be fierce. One way to ensure that you get your share of online shoppers is by creating a compelling shopping experience. The stakes will be even higher for small retailers who will find themselves facing large chains and established online retailers with the resources, even in a less-than-ideal economy, to invest in attracting and retaining customers. This day-long workshop will feature expert and retailers who will address specifically how smaller retailers can create sites that will allow them to compete with the biggest.

Capitalizing on the Mobile Commerce Boom
M-commerce is developing into the next big competitive frontier in e-retailing. As a generation of young people raised on mobile devices matures—and as their older brothers and sisters as well as their parents become more accustomed to doing more things on their handhelds—mobile commerce will take on a new, strategic importance. This workshop will focus on how to create an m-commerce strategy and how to execute a market-leading program that will attract customers and increase sales.

Diving Deep Into E-mail Marketing
E-mail marketing is one of the most widely used forms of marketing, but many retailers have yet to take their programs to the next level of sophistication. Many are overlooking tactics and techniques that will boost open rates, click through rates and sales. This session will examine the advanced means that retailers can employ to make e-mail more effective.